1/27/2024 0 Comments Paulo patterno clothing![]() 9.279/96) sets the rules for trademark protection, which is valid for 10 years from the grant date, renewable for equal periods of time. ![]() Often consumer, labor, contractual, tax, corporate, advertising and even environmental law are involved. Designers such as Alexandre Herchcovitch or Alexandre Birman are examples of contemporary influence associated with Brazilian culture in fashion.įashion law in Brazil is interdisciplinary and transversal, touching many areas of the law, not only intellectual property or trademarks. Brazil is a paramount leader in beach wear and denim sectors. On the other hand, it is undeniable that the Brazilian creativity and strong exotic culture may contribute to placing Brazil first among worldwide brands (Natura is an example of this importance). However, many legal and social challenges in the productive chain are still faced in our country, such as the informality of workers, the distribution chains, or tax aspects. Many cultural, artistic, and folkloric aspects are reflected in fashion and accessories. Trademarks in fashion are a way of communication, a way of free speech and status. Trademarks are still at the center of the market interest. Notably, the fashion luxury market is growing due to an increasing number of Brazilian millionaires, which in 2010, according to Capgemini, was 86,000 ( In Brazil, ‘iconization’ of brands is a characteristic of the new fashion era. In 2019, the fashion industry had a turnover of R$185.7 billion ( becoming a promising sector with new technology and sustainable developments. The Brazilian fashion industry generates around 1.5 million of jobs and has the fifth largest textile industry in the world.
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